A new approach to encoding.
The Ericsson AVP ‘one encoding platform’ approach represents a modern approach to encoding product design.
In the media industry, the speed of change is increasing. New requirements and workflows are emerging. That’s why its important not to put unnecessary constraints on products. For example limiting a product to 8 bit operation, or 4:2:0 or a single codec, or a single workflow, may satisfy today’s immediate requirements but maybe not tomorrow’s.
With the AVP 'one platform approach', there are no such restrictions, as 10 bit, 4:2:2, and 3DTV are available today. SDI, HD-SDI, 3G, IP, ASI and IP connectivity are all supported. Legacy interfaces include Analogue, G.703 and GPI. UHDTV workflow at 4K is also supported.
A rich common toolset allows media organisations with differing encoding applications, to deploy AVP in a wide range of roles, including DSNG, Contribution, Distribution and delivery to the home. That offers potential cost savings in commissioning, integration, training and support, compared to a multi-vendor ‘mix and match’ approach.